CELUI, a unique, natural, luxury hair care brand, is the brainchild of Anisa Sojka. Our task was to develop and launch this signature hair care range, distilling Anisa’s personality, style, and heritage into an aspirational and authentic brand designed to make a significant impact in the hair care industry.

Understanding the Vision:

• We worked closely with Anisa and her team to understand her vision for CELUI. Central to this vision was integrating rituals and ingredients from Anisa’s heritage and childhood. This personal touch aimed to evoke nostalgia and authenticity, enriching the brand’s narrative.

Inspired by 'The One':

• Inspired by the name CELUI, meaning 'The One,' we developed subtle design details and assets. Using minimal geometric designs, we guided users through product styling and information, leading them to discover 'The One' product that meets their needs.

Rituals and Ingredients:

• Drawing from Anisa’s heritage, we infused CELUI’s products with rituals and ingredients passed down through generations. This integration not only added depth to the brand but also conveyed a sense of tradition and cultural richness.

Natural Ingredients and Elegant Design:

• To highlight the brand’s commitment to natural ingredients, we incorporated beautiful line art illustrations. These illustrations showcased the natural elements in a visually appealing and elegant manner, reinforcing the brand's luxury and natural ethos.

Comprehensive Support:

• We supported Anisa throughout the entire process, from initial creative workshops and brainstorming sessions to the final touches on packaging and the launch of her products online. This ensured a cohesive and well-executed brand launch.