Your Plumber

Creating a disruptive, heart-led service brand

Branding Strategy
Brand Messaging

Creating a disruptive, heart-led service brand. A human-to-human business that is all about people. Your Plumber is built on connection, compassion, and competence. Head and heart - the perfect balance of experience and craftsmanship, all delivered with human compassion and a local friendly face. Your Plumber was determined to challenge the norm and be different, with a disruptive mission to put people first and take on the universal mistrust of tradespeople.
We started with an in-depth immersion stage, working closely with Your Plumber to gain a deep understanding of the brand from both the team’s and customers’ perspectives. This insight was crucial in developing an authentic and effective brand. Using these insights, we laid a solid brand foundation that captured the company’s mission and vision, defining key messages to highlight its unique value. We then created a bold visual identity featuring soft, hand-drawn illustrations and doodles to add a personal touch, while conveying expertise and charm. Finally, we provided comprehensive guidance on brand strategy, including the development of visual elements and brand guidelines to ensure consistent, human-centric communication across various platforms.

The Outcome

We know that an industry-disrupting, mission-led brand is not looking to blend in. We created a bold, standout brand for Your Plumber, featuring soft, hand-drawn illustrations and doodles to infuse a human touch. The brand was designed to portray the expert knowledge and service provided while injecting personality and charm to nod to the ‘human-focused’ experience you will also receive.

The palette combines grounding and reassuring greens, with oat hues and a pop of vibrant neon. Hand-drawn shapes and elements are combined with imagery that focuses on humans, not just our homes. Honing in on our experience of our homes, our interactions, and our comfort in our homes.

With a clear brand strategy and compelling visual identity, Your Plumber is well-equipped to challenge industry norms and build trust with its customers. The human-centered brand approach has allowed Your Plumber to stand out in the market, fostering stronger connections with its community and delivering a compassionate, competent service.