Devon Community Foundation

Creating a Disruptive, Heart-Led Service Brand

Branding Strategy
Brand Messaging

Creating a disruptive, heart-led service brand. A human-to-human business that is all about people. Your Plumber is built on connection, compassion, and competence. Head and heart - the perfect balance of experience and craftsmanship, all delivered with human compassion and a local friendly face. Your Plumber was determined to challenge the norm and be different, with a disruptive mission to put people first and take on the universal mistrust of tradespeople.
Immersion and Insight Gathering: We began with an in-depth immersion stage, engaging closely with Your Plumber to understand the brand from the perspectives of its team and customers. This deep understanding was essential to create an authentic and effective brand.
Developing the Brand Foundation: Using the insights gathered, we established a solid brand foundation that captured the essence of Your Plumber's mission and vision. This included defining key messages that communicated the company's purpose and the unique value it offers.
Creating a Visual Identity: We crafted a bold and standout visual identity for Your Plumber, featuring soft, hand-drawn illustrations and doodles to infuse a human touch. The visual identity was designed to convey expert knowledge and service while adding personality and charm, highlighting the human-focused experience.
Strategy and Implementation: We provided comprehensive guidance on brand strategy, ensuring Your Plumber could communicate powerfully with its community. This included the development of visual elements and brand guidelines that could be applied across various platforms, emphasizing a human-centric approach.

The Outcome

We know that an industry-disrupting, mission-led brand is not looking to blend in. We created a bold, standout brand for Your Plumber, featuring soft, hand-drawn illustrations and doodles to infuse a human touch. The brand was designed to portray the expert knowledge and service provided while injecting personality and charm to nod to the ‘human-focused’ experience you will also receive.

The palette combines grounding and reassuring greens, with oat hues and a pop of vibrant neon. Hand-drawn shapes and elements are combined with imagery that focuses on humans, not just our homes. Honing in on our experience of our homes, our interactions, and our comfort in our homes.

With a clear brand strategy and compelling visual identity, Your Plumber is well-equipped to challenge industry norms and build trust with its customers. The human-centered brand approach has allowed Your Plumber to stand out in the market, fostering stronger connections with its community and delivering a compassionate, competent service.