Sussex Community Foundation, a cherished local organisation, sought to implement a unified and distinctive brand identity. The goal was to develop a new brand foundation, key messages, and a visual identity that resonated with its diverse stakeholders and passionate team. The challenge was to create a cohesive brand that could adapt to the evolving needs of the foundation and effectively communicate its mission to various audiences.

Immersion and Insight Gathering:

• We began with an extensive immersion stage, engaging deeply with Sussex Community Foundation to understand the organisation from the perspectives of its varied stakeholders and dedicated team. This comprehensive understanding was crucial for creating an authentic and effective brand.

Developing the Brand Foundation:

• Using the insights gathered, we developed a solid brand foundation that captured the essence of the foundation’s mission and vision. This included defining key messages that articulated the foundation’s purpose and impact.

Creating a Visual Identity:

• We designed a versatile visual identity that could adapt to the foundation’s diverse needs. This visual identity was crafted to be dynamic, ensuring it could evolve with the foundation and remain relevant in a digital-first world.

Strategy and Implementation:

• We provided extensive guidance on brand strategy, ensuring the foundation could communicate powerfully with its communities, donors, and volunteers. This included the development of print and marketing materials, social media strategies, and impact reporting tools.