My Skin Feels

Capturing the spirit of sustainable skincare

Born by the beach in sunny Brighton, My Skin Feels embodies the essence of change and inspiration drawn from daily life by the sea. The company’s mission is centred around feelings-based, planet-loving skincare, a vision nurtured by its founder, Daniella. Her belief in the importance of listening to both mind and body drove the creation of My Skin Feels, a brand designed to help individuals care for their emotions, one wash at a time. Passionate about sustainability and addressing food waste, My Skin Feels aims to make a significant impact and create waves within the skincare industry. The challenge for us was to develop a brand identity that not only captured the innovative spirit and soul of this new skincare range but also highlighted its strong focus on sustainability.
Understanding the Vision: We began by immersing ourselves in Daniella’s vision for My Skin Feels. Her passion for sustainability and her innovative approach to skincare were the foundational elements we needed to reflect in the brand.
Sustainability as a Core Message: Emphasising the brand’s commitment to sustainability was crucial. We needed to ensure that every aspect of the brand communicated its dedication to the planet and the innovative ways it tackled food waste.
Unique and Differentiated Brand: My Skin Feels had to stand out in a crowded market. We focused on creating a brand identity that was different and unique, reflecting the brand’s core values and the unique story of its origin in Brighton.
Design Integration: Infusing Daniella’s vision into the design of the products was a critical task. This involved creating a design language that not only resonated with the brand’s philosophy but also appealed to its target audience.

The Outcome

We successfully emphasised the sustainability focus of My Skin Feels. This was achieved through the use of eco-friendly materials and processes in the design and packaging of the products, ensuring the brand’s environmental commitment was clear and consistent. My Skin Feels now boasts a distinctive and unique brand identity.

The branding effectively communicates the innovative and emotion-centred approach of the skincare line, differentiating it from competitors. Daniella’s vision was seamlessly infused into the product designs. The packaging and overall aesthetic of My Skin Feels products reflect the brand’s values and the founder’s dedication to both skincare and sustainability. We created a cohesive design for the packaging style and provided print-ready artwork for the manufacturer. This ensured that the brand was ready to launch with a strong visual identity that matched its innovative and sustainable ethos.

The creation of My Skin Feels’ brand identity was a journey of capturing the essence of an innovative and sustainable skincare line. By emphasizing sustainability, creating a unique brand, and integrating the founder’s vision into every design element, we successfully developed a brand that stands out in the skincare industry and stays true to its core values. My Skin Feels is now positioned to make a significant impact, offering products that not only care for the skin but also nurture the planet.